Carphone Warehouse bling your phone

I had to top-up my mobile phone credit yesterday and visited a local Carphone Warehouse in London. Sadly mobile phone shops in the UK seem to cater mainly towards 14-year old girls instead of gadget loving geeks or at least business people and their range of high-end mobile phones and smartphones was limited to a SonyEricsson P990 and a XDA mini. But, they do now offer to “bling” your phone - for the “little” amount of 100GBP. Once again, like with the Swarovski laptop, I have to ask myself: why? It does not look good, they aren’t even real diamonds or anything of value.