America’s second largest cell phone operator, Verizon Wireless announced Sunday it is planning a new service, V Cast Mobile TV, which will help people on-the-go to watch TV programs. The service is expected to be available in the first quarter of 2007.
With initial launch planned in several major U.S. markets, the ad-supported service will offer live content and other programming 24 hours a day from CBS, Comedy Central, Fox, MTV, NBC News, NBC Entertainment and Nickelodeon. Other content providers, including ESPN, are expected to join the lineup, the company said, which will take the total number of channels to ultimately 20.
With initial launch planned in several major U.S. markets, the ad-supported service will offer live content and other programming 24 hours a day from CBS, Comedy Central, Fox, MTV, NBC News, NBC Entertainment and Nickelodeon. Other content providers, including ESPN, are expected to join the lineup, the company said, which will take the total number of channels to ultimately 20.
The company will be partnering with MediaFLO USA, a wholly-owned subsidiary of Qualcomm, to deliver the content. MediaFLO USA operates a dedicated multicast network that delivers programming in a linear format.The service will be accessible on new V CAST Mobile TV handsets through a dedicated V Cast Mobile TV key.
John Stratton, executive vice president and chief marketing officer at Verizon Wireless, told a news conference at the 2007 International Consumer Electronics Show the service is intended to provide something for everyone. It will be in a TV-format.
The company did not reveal pricing details for the service. Samsung and LG Electronics will be initially making the handsets for the service. The handsets, the Samsung SCH u620 and the LG VX9400, will also have features like V Cast Music, V Cast Video, Mobile Web 2.0SM and Get It Now capabilities. The Samsung SCH-u620 will feature a 1.3 megapixel camera with flash, Bluetooth support and enhanced speech recognition with dictation for multimedia messaging. The LG VX9400 also has Bluetooth, a 1.3 megapixel camera, integrated speakerphone and an external memory expansion slot for music, pictures and video clips.
Verizon Wireless already offers on-demand video clips via its V CAST multimedia network, but the MediaFLO service will be the carrier’s first live mobile television offering.
John Stratton, executive vice president and chief marketing officer at Verizon Wireless, told a news conference at the 2007 International Consumer Electronics Show the service is intended to provide something for everyone. It will be in a TV-format.
The company did not reveal pricing details for the service. Samsung and LG Electronics will be initially making the handsets for the service. The handsets, the Samsung SCH u620 and the LG VX9400, will also have features like V Cast Music, V Cast Video, Mobile Web 2.0SM and Get It Now capabilities. The Samsung SCH-u620 will feature a 1.3 megapixel camera with flash, Bluetooth support and enhanced speech recognition with dictation for multimedia messaging. The LG VX9400 also has Bluetooth, a 1.3 megapixel camera, integrated speakerphone and an external memory expansion slot for music, pictures and video clips.
Verizon Wireless already offers on-demand video clips via its V CAST multimedia network, but the MediaFLO service will be the carrier’s first live mobile television offering.
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